Phone House and Harmony join forces

As of January 2022, the best retail chain in the category Telecom: Phone House and specialist in insuring consumer electronics Harmony have started an extensive collaboration. Under the brand ‘Zeker’ they will jointly offer an insurance solution for smartphones, among other things. Phone House knows everything about connecting people and smart solutions for at home and on the go, while Harmony is the specialist in consumer electronics insurance. Together they offer consumers security when using their smartphones at home and on the road.

Harmony, exclusive insurance partner of Phone House
In 2021, a successful pilot was run at a small number of stores. As a result of the success of the pilot, it was decided at the end of 2021 to roll out the insurance proposition to all of the 82 Phone House stores. This was the reason for partner support of Phone House and the commercial team of Harmony to raise their glasses together to a fruitful partnership.

Ronald van Weelde, CEO of Harmony: “We are proud to be the exclusive insurance partner of Phone House. The cooperation is very pleasant. We both put the customer first and want to make life as easy as possible for the Phone House entrepreneur. Our partnership has resulted in a great new insurance proposition called Phone House Zeker. Together we have the ambition to further expand this proposition.
The goal is to provide excellent service to Phone House customers in the event of damage or theft. After the damage is reported, the customer can usually go to the local Phone House store. In addition, we offer the Phone House entrepreneur excellent guidance from a regional Sales Coach who helps to sell Phone House Certainly in the right way.”

Jean-Paul Verhaaren, Statutory Director of Phone House: “Connecting your name to a supplier is not something you do lightly. Listening to our customers helped us to make the choice for a new insurance partner. Our customers can’t do without their smartphones, and we can’t do without a good insurance partner. As the best telecom retailer, we went looking for the best partner. One that thinks with us, is progressive and innovative. We found all this in Harmony. We are very happy that Harmony made it possible to connect our name to their insurance product.

Our dream is to connect all Dutch people with the right products and services. Harmony helps us every day one step closer to making our dream come true.”

Consumers stay connected
The various insurances are offered at Phone House under the name Zeker. The customer is insured against damage and, optionally, theft. With My Harmony, the online customer environment, customers are completely unburdened. The insured policy can be viewed or changed at any time of the day. Making a claim has never been easier. This way the customer gets the best possible customer experience.

Van Weelde concludes: “We are not a remote insurance partner, but a proactive team player. Because of our Retail DNA, retail blood flows through our veins and we know retail through and through. This means that we always work with our partners to find smart solutions to today’s challenges within retail.”

Harmony and start cooperation

As of 1 July 2021 the specialist in insuring consumer electronics Harmony and leading online retailer have started an intensive collaboration. is the place where customers can make a smart choice for a new smartphone, subscription with smartphone or sim-only subscription. By adding the Harmony insurances to their assortment, ensures that their customers have the choice to have their purchases fully insured immediately.

Harmony and, join forces to take care of the online customer completely. This cooperation strengthens the position of both Harmony and in the online telecom market.

Complete service
Through this cooperation, online customers can now insure their smartphone via thanks to a Smart Insurance with Complete or Complete Plus coverage. Within two steps, the online customer is directly insured against damage and possibly theft. Harmony takes care of the whole claim process and an online customer environment is made available for the insured. At any time, the insured can view or change the policy. Or directly file a damage or theft claim.

A smart choice
Lucas van Reeken, director of “We have a great match with Harmony Insurances as a Telecom specialist, for subscriptions, phones and accessories and Harmony as a specialist in insuring (Telecom) products. For our customers, this is reflected in a complete phone coverage without complicated conditions, a tight customer process with short lead times and low rates. In our partnership this translates into a pleasant onboarding with specialists who know what they are talking about and a customised link in which requests are processed in real time.

Successful collaboration
Ronald van Weelde, CEO of Harmony: “We are very proud that a leading online partner like has chosen us. This is another special milestone. Through this unique cooperation we enlarge our current position in the online market and reach our online customers much better. Through our years of experience in retail, we ensure the business partner of online and offline support. The foundation of this cooperation is that both parties consider customer satisfaction to be of paramount importance and this is expressed in a customer-oriented approach.